MYEL
For this project, I chose an existing jewelry brand called MYEL, and created a brochure for their company. I chose to show off one of their categories called Helios. To create this brochure, I used Adobe InDesign and Photoshop.
Project: Jewelry Brochure
Inspiration
What inspired me most to create this brochure was the image below that looks like honeycombs, their jewelry design, and how simple their website is, myeldesign.com.
Design Process
I started by brainstorming ideas to represent the brand, and I figured the jewelry is the most important. I wanted the viewers to be able to see the timeless jewelry no matter how far they are from the brochure, which is why I made the necklace big on the front and continued to the back panel. To attract people right away, I made the brochure as simple as possible to bring more value to their jewelry, to show that it’s expensive and high quality. Additionally, I added a quarter piece of a honeycomb, since this symbol is what the brand is known for. It goes with their company name MYEL, since it sounds like honey in French, and the gold looks like the color of honey.
Design Process
On the inside, there is a description about the company and the Helios collection, as well as a few images of their jewelry. I kept the minimalist style, while also adding a pop of color in the middle to make the collection stand out so the it’s easily identified to the viewers. The honeycombs are continued on the inside, but this time, it’s the whole honeycomb, to add the company’s popular identity of honeycombs.