TYBONIN
I created a children’s vitamins brand aimed to improve bone health. The theme of the packaging is dinosaurs, since kids like dinosaurs at a young age.
Project: Kids Vitamins Packaging
About This Project
This packaging is designed for children the age of 4 and up, boys and girls. I, therefore, thought of dinosaurs, because they work for both boys and girls at that age. The design gives a friendly and fun vibe to attract kids, while is also trustworthy for adults, because all the information is shown for the parents. The wording “0% sugar and high fructose corn syrups” attracts the adults’ eyes right away because this shows that these vitamins healthier than the other vitamins.
Design Process
I decided to use a playful typography with the title, making it look like bones. The creation of the rband name is a mix of tyrannosaurus + bone + in (your mouth) = Tybonin.
I thought that doing vitamins where it improves kids bone health would fit well for dinosaurs because they are most popular for their fossils and how big their bones are. Therefore, I had to do some research on the ingredients, supplement facts, and knowing what kind of bones these vitamins help, to help me with my design choices. For example, when the box flap goes from a smiling dinosaur to one that is smiling with teeth and a bone in the dinosaurs’ hands, the audience knows that it not only helps body bones but also helps strengthen teeth.
Color Palette
For the color palette, I chose to do colors that attract kid’s eyes and that are unisex when together; the pink added to the dinosaur shows that it’s also for girls and not only boys from the blue and green colors in the background.
The Packaging
For the layout, I decided to make the box open like it’s showing a story (the dinosaur changes from the cover and when you open the flap), since kids love stories when they’re young. The change from the dinosaur just standing there to the dinosaur smiling holding a bone, shows that the vitamins work because the dinosaur is showing that its teeth and its bones are as strong as the bone it’s holding.
The inside pattern is full of dinosaur bones because it goes with the concept I chose, and it’s fun for kids to see more illustrations inside the box as well. There’s one illustration that shows a dinosaur fossil, making it a game that still makes the inside fun, as if kids found a fossil.
Since both languages (English and French) are separated, viewers finding their most fluent language makes it faster and easier for them to read the information.
The Bottle Design
For the bottle, I decided to make the extra information go on a flap, since it didn’t fit on the bottle. The important information is on the outside of the bottle, and the ingredients are inside the flap.